For over 25 years, Richard Mears worked in the beauty industry as a formulator for several of the most well-known brands, creating many of their best-selling products.
However, it became clear that he was being asked to create products that could not deliver the efficacy that was being promised.
Richard was jaded with the industry and their attitude to putting profitability over quality. So, he embarked on a journey to create a brand that actually delivers the exceptional results promised on the packaging.
“Our pledge is to create and be responsible with products that deliver true efficacy.”