About us

MIE Skincare (My Instant Effects) is an independent British skincare brand whose focus is providing real and visible results that cut through the noise of the skincare industry.

Each and every claim we make is clinically tested and proven by an independent clinical laboratory, ensuring that our claims are biologically proven.

Our principal social purpose is to ensure our products are suitable for all, whatever  your skin type, ethnicity, gender or ethics. We recognise all skin is different and we formulate our products to be biocompatible with everyone. All our independent Clinical Trials and Consumer Research are carried out by a wide panel of diverse skin types. 

Wellness is also key - our products do more than just make you look your best - they also improve your skin’s condition and health. Our products are independently clinically proven to improve your skin’s barrier function, as well as increase the rate of your cells’ turnover.

Our New Product Development process is beyond thorough and always authentic. It begins with the company founder testing hundreds of products, discerning the great from the good. From there it feeds down to our employees, then our devotees, then to our existing customers. Each tier includes a diverse group of people from all ages, beliefs and races - so all our feedback is universal - all of it goes towards the finished result.