Performance. Effective. Skincare.
Skincare that can prove it.
Every claim we make has been measured against a placebo by an independent clinical lab. Not "up to". Not "helps to". Just what it does, how much, and how fast — priced so you can use it every day.
Shop the range See the results
- Independently lab-tested
- Free UK delivery over £40.00
- Cruelty free
- Paraben free
- British formulated
Best sellers
Where most people start.
Measured, not claimed
The proof, on real skin.
Photography from independent clinical trials by Princeton Consumer Research. Figures are trial averages measured against a placebo; individual results vary.
Build a routine
Morning, evening, anytime.
Each product works on its own, but they were formulated to layer. One rule if you forget the order: thinnest first, thickest last.
How we work
Prove it, then say it.
MIE was founded in 2021 by chemists with more than twenty years in cosmetic formulation. The rule has not changed since: a claim does not go on the box until an independent lab has measured it against a placebo.
That is why our labels read like test results rather than adjectives, and why we say when a number is a volunteer's opinion instead of an instrument reading.
We also talk in plain English. Skin, not epidermis. Puffiness, not inflammation.
Gallery
Up close.
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New clinical results as they come in, new products before anyone else, and the occasional offer. Join now and we will send you 10% off your first order. One email a month at most, and never your details shared.
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